How Sustainability, Happiness and Finance can create a better World

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At this point, it appears very clear that proposing to our CEOs to include Sustainability and Happiness in the company strategy is a must. Engaging stakeholders, Customers, investors, employees to define jointly the company objectives appears the way to go for a socially wise company. The CFO can act as change agent sustaining a long term vision to contrast short termism typical of current times. As companies greatly contribute to economy of a country, doing so, the CFO contributes to the country Happiness and well-being and becomes Happy. It is time to own promotion of Happiness, in the deep meaning that Thomas Jefferson proposes.