A once in a century boom ahead of us?

Marco Venturelli16 January 2021
A once in a century boom ahead of us?

Are you planning your 2021 #freshstart?
Dos and Donts from the post Spanish flu are presented in the article.
Where the savings of the past lockdown months will be spent or invested?

A century ago, the world finally put the 1918-20 influenza behind it. One of history’s deadliest epidemics, following one of its deadliest armed conflicts, gave way to a decade that would be named for its economic abandon and social revolution — a decade of consumerism and frothy financial markets, of new music, art and fashion, of individual self-gratification and an embrace of freedom.

As the year turns, can we expect our century, too, to produce a Roaring Twenties? And, keeping in mind that the last iteration came crashing down with the Depression, is there anything we can do to ensure we enjoy the party without suffering the hangover?

The breakthrough development of several effective vaccines dangles the promise that we can indeed bring the coronavirus pandemic to an end in 2021. If that happens — and it is a big if, depending as it does not just on vaccine science but on governments’ rapid rollout of large-scale vaccination programmes — then it is not far-fetched to think that the economic equivalent of a hundred-year wave could be followed by a once-in-a-century boom.